Social media marketing is powerful and provides instant results for your business. But you are actually spending money showing your ads to a targeted crowd that is socializing. They are not there to buy anything. You have to entice them and convince them. Advertising on Google is the opposite. Google finds people who are online with their credit cards in their hands, literally looking to buy something you are selling. Google shows them your ads at the right time, place, and exactly what they are looking for. It cannot get any more targeted.